This was shot by the legendary photographer Emmanuel Bobbie. It is an Orange market on the Techiman – Kumasi road.
You probably know of several such joints and the loads of fruits that go rotten every day.
This is in a country that imports $150million worth of fruit juice each year.
There is an increasing demand for fruit juice but only 28% of the fruit juice we consume is produced here. 99% of our major fruit processing factories are under less than 10% capacity. Many, if not all of these fruit factories set up post-independence have collapsed and you know why.
We have the capacity to massively set up these factories. We have the capacity to grow and produce the quantity these factories need. We have abundant labor and experts.
So why are we here? Because we are not at the stage where our domestic producers can compete with 40 and 50-year-old factories in China, the US, or Canada.
Invest the $150million dollars each, used in importing fruit juices, into setting up fruit processing factories. That investment of $150m a year into local production, over 5 years, is $750m. All in your economy and not another country’s. Jobs. Jobs.
Jobs for the farmer, youth, and sellers.
How do we do this?
Ban. completely ban the import of these very basic things. It is easily doable.
Nigeria has banned 43 items including fruit juice from everywhere in the world including ECOWAS states. Prior to the ban, Nigeria was producing only US$2 million liters worth of juice but the country is now producing US$550 million worth of the product.
If your people have cheaper and alternative tastes, they’ll neglect what is produced at home. If there are no options, everyone will drink fruit juice produced locally
That’s jobs for your people and improvements of lives and economy.
The excess is export. How do you watch oranges going waste in farms and on highways when almost 90% of fruits at your hotels, homes, shops and supermarkets are imported.